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Privacy Policy

What does this policy cover?

Trackello Limited's policy is to respect your privacy and comply with any applicable law and regulation regarding the personal information we may collect about you, including across

Note that whenever referred to:

  • User - it shall mean an individual who accesses our website and uses our services;

  • Pet Owner - it shall mean a User who intends to or has already enrolled with Trackello and registered its animal in our database;

  • Pet Finder - it shall mean a User utilizing Trackello to contact the Pet Owner whose animal is registered in our database;

  • Trackello, app, we or us - it shall mean Trackello Limited;

Personal information is any information that we can use to identify you, including your name, devices, payment details, and even how you use a website or online service.

If our site contains links to third-party sites and services, please be aware that those sites and services have their privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal data.

This Privacy Policy does not apply to any of your activities after leaving our site. This policy was last updated on the 18th of December 2021

Information We Collect

Information we collect falls into two categories:

  • voluntarily provided data;

  • automatically collected information;

Voluntarily provided data refers to any information you knowingly and actively provide us when using or participating in any of our services.

Automatically collected information refers to any information automatically sent by your devices when accessing our services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

Additionally, if you encounter specific errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence.

This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem.

You may or may not receive notice of such errors, even at the moment they occur, that they have occurred, or what the nature of the error is.

Please be aware that while this information may not be personally identifiable, it may be possible to combine it with other data to identify individuals.

Device Data

When you visit our website or interact with our services, we may automatically collect data about your device, such as:

  • device type;

  • operating system;

  • device settings;

  • geographic location data;

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal Information

When using, as a Pet Owner, we ask for your:

  • email (required);

  • first and last name (optional);

  • mobile number and instant messaging account connection (optional);

  • country of residence (required);

  • pet data (to the extent required);

When using, as a Pet Finder, we ask for your:

  • name (optional);

  • mobile number or email (to the extent required);

  • any additional information you provide (optional);

User-Generated Content

We consider 'user-generated content' to be materials (text, recordings, and images) voluntarily supplied by Pet Owners and Pet Finders for publication on our website or re-publishing on our social media channels.

All user-generated content is linked with the account or email address used to submit or send the materials.

Please be aware that content submitted by Pet Owners in the form of their pet data, photos, and any additional information will be available via their animal's public profile page. Once published, it may be accessible to third parties not covered under this privacy policy.

Please be aware that content submitted by Pet Finders in the form of text or voice messages will be available to Pet Owners designated to receive them. These materials will not be publicly available.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information reasonably necessary to provide our services to you.

Collection and Use of Information

If you are a Pet Owner, we may collect personal information from you when you do any of the following on our website:

  • register for an account;

  • activate your annual pet database registration plan;

  • enter any of our competitions, contests, sweepstakes, and surveys;

  • sign up to receive updates from us via email or social media;

  • use a mobile device or web browser to access our content;

  • contact us via email, social media, or on any similar technologies;

  • when you mention us on social media;

If you are a Pet Finder, we may collect personal information from you when you do any of the following on our website:

  • contact a Pet Owner with an active pet database registration;

  • enter any of our competitions, contests, sweepstakes, and surveys;

  • use a mobile device or web browser to access our content;

  • contact us via email, social media, or on any similar technologies;

  • when you mention us on social media;

We may collect, hold, use, and disclose information for the following purposes:

  • to provide you with our platform's core features and services;

  • to enable you to personalize your experience of our website;

  • to deliver our services to you;

  • to contact and communicate with you;

  • for analytics, market research, and business development, including operating and improving our website, associated applications, and associated social media platforms;

  • for advertising and marketing, including sending you promotional information about our services and information about third parties that we consider may be of interest to you;

  • to enable you to access and use our website, associated applications, and associated social media platforms;

  • for internal record keeping and administrative purposes;

  • to run competitions, sweepstakes, offer additional benefits to you;

  • to comply with our legal obligations and resolve any disputes that we may have;

  • to attribute any content (e.g., posts and comments) you submit that we publish on our website or social media channels;

  • for security and fraud prevention, and to ensure that our site and web app are safe, secure, and used in line with our Terms of Service;

  • for technical assessment, including to operate and improve our app, associated applications, and associated social media platforms;

Trackello will not further process your personal information in a manner incompatible with the purposes mentioned above.

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources.

For example, our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss, theft, and unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no electronic transmission or storage method is 100% secure.

No one can guarantee absolute data security.

If you are a Pet Owner, you are responsible for selecting a password and its overall security strength, ensuring the security of your information within the bounds of our services. For example, ensuring any passwords associated with accessing your personal information and accounts are secure and confidential.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This period may depend on using your data under this privacy policy.

For example, if you have provided us with personal information to create an account, we may retain this information for the duration your account exists on our system.

If we no longer require your data for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information to comply with a legal, accounting, or reporting obligation.

Children's Privacy

We do not aim any of our services directly at children under 13 years of age, and we do not knowingly collect personal information about children under 13.

Disclosure of Personal Information to Third Parties

We strive to provide our services in respect of data protection regulations. Therefore we do not disclose any contact information of registered Pet Owners to Pet Finders without their consent.

We may, however, disclose personal information to:

  • third-party service providers to enable them to provide their services including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, maintenance or problem-solving providers, marketing or advertising providers, professional advisors, and payment systems operators;

  • our employees, contractors, and related entities;

  • our existing or potential agents or business partners;

  • courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or to establish, exercise, or defend our legal rights;

  • an entity that buys or to which we transfer all or substantially all of our assets and business;

Third parties we currently use include:

  • Google Analytics;

  • MailChimp;

  • Google Ads;

  • Twilio;

  • Stripe;

  • IPAPI;

International Transfers of Personal Information

The personal information we collect is stored and processed in the United Kingdom, or where we or our partners, affiliates, and third-party providers maintain facilities.

The countries where we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information.

If we transfer your personal information to third parties in other countries: (i) we will perform those transfers following the requirements of applicable law; and (ii) we will protect the transferred personal information under this privacy policy.

Your Rights and Controlling Your Personal Information

Your choice:By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information under this privacy policy.

You do not have to provide personal information to us; however, if you do not, it may affect your use of our website or the services offered on or through it.

Information from third parties:If we receive personal information about you from a third party, we will protect it as set out in this privacy policy.

If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Marketing permission:If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access:You may request details of the personal information we have about you.

Correction:If you believe any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, don't hesitate to contact us. We will take reasonable steps to correct it.

Non-discrimination:We will not discriminate against you for exercising any of your rights over your personal information.

Downloading of Personal Information:We provide a means to download the personal information you have shared through our site. Please get in touch with us for more details.

Notification of data breaches:We will comply with applicable laws regarding any data breach.

Complaints:If you believe that we have breached a relevant data protection law and wish to make a complaint, don't hesitate to contact us.

We will promptly investigate your complaint and respond to you in writing. You also have the right to contact a regulatory body or data protection authority concerning your complaint.

Unsubscribe:To unsubscribe from our email database or opt-out of communications (including marketing communications), please get in touch with us or opt-out using the opt-out facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.

Use of Cookies

We use 'cookies to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer and accesses each time you visit to help us better understand how you use our site. Please refer to our Cookie Policy for more information.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy. They will be required to assume the basis for any ownership or use rights over such information.

Limits of Our Policy

Our website may link to external sites that we do not operate. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

We may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes at our discretion. If we decide to modify this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

Suppose the changes are significant or required by applicable law. In that case, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy.

If required by law, we will get your permission or allow you to opt-in to or opt-out of, as applicable, any new uses of your personal information.

Additional Regulation (GDPR) Compliance (EU)

Data Controller / Data Processor

The GDPR distinguishes between organizations that process personal information for their purposes (known as "data controllers") and organizations that process personal information on behalf of other organizations (known as "data processors"). We, Trackello Limited, located at the address provided in our Terms of Service, are a Data Controller with respect to the personal information you provide to us.

Legal Bases for Processing Your Personal Information

We will only collect and use your personal information when we have a legal right. In which case, we will collect and use your data lawfully, reasonably, and in a transparent manner.

We only collect and use your information on the following grounds:

Consent From You

Where you consent for us to collect and use your personal information for a specific purpose, you may withdraw your consent at any time using the facilities we provide. This, however, will not affect any use of your information that has already taken place.

Performance of a Contract or Transaction

Where you have entered into a contract or transaction with us or where we take preparatory steps before entering into a contract or transaction with you.

Our Legitimate Interests

Where we assess it is necessary for our legitimate interests, such as for us to provide, operate, improve and communicate our services.

Our legitimate interests include;

  • research and development;

  • understanding our audience;

  • marketing and promoting our services;

  • managing our services efficiently;

  • marketing analysis;

  • protecting our legal rights and interests;

Compliance with Law

We may have a legal obligation to use or keep your personal information in some cases. Such situations may include (but are not limited to) court orders, criminal investigations, government requests, and regulatory obligations.

International Transfers Outside of the European Economic Area (EEA)

We will ensure the safety of any personal information transfers from countries in the European Economic Area (EEA) to countries outside the EEA by appropriate safeguards. This includes standard data protection clauses approved by the European Commission or the use of binding corporate rules or other legally accepted means.

Your Rights and Controlling Your Personal Information

Restrict:You have the right to request that we restrict the processing of your personal information if;

  • you are concerned about the accuracy of your data;

  • you believe your information has been unlawfully processed;

  • you need us to maintain your data solely for a legal claim;

  • we are in the process of considering your objection concerning processing based on legitimate interests.

Objecting to processing:You have the right to object to processing your personal information. If this is the case, we must provide compelling legitimate grounds for the processing that overrides your interests, rights, and freedoms to proceed with the processing of your personal information.

Data portability:You may have the right to request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or another easily readable machine format. You may also have the right to request that we transfer your personal information to a third party.

Please be aware that the right to have your data transmitted directly from one controller to another may be possible to execute only if technically feasible. This includes the controller's consent to acquire such data. We reserve the right to accept or decline any transfers of personal data from third-party data controllers.

Deletion:You may have a right to request that we delete the personal information we hold about you at any time, and we will take reasonable steps to delete your personal information from our current records. If you ask us to erase your data, we will let you know how the deletion affects your use of our website or products and services.

Please be aware that search engines and similar third parties may still retain copies of your personal information made public at least once. This includes pet profile information, even after you have deleted the profile from our services or deactivated your account.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details: